STUPIDITY IN ADVERTISING - An occasional series

AA Life Cover, in its latest TV advertising have chosen to use sheep (a ram and a lamb) because, according to AA Life's General Manager, they wanted a 'truly Kiwi approach'.

Well, fuck me, if this GM really understood the Kiwi approach to livestock she'd understand that lambs in New Zealand are living on borrowed time and their future isn't particularly rosy unless you count the rosemary that they'll be cooked with.

Stupid.