What fun. This 6.4% alcohol (stronger than the average export lager) mixture of vodka and cranberry juice has been described by top shelfliquor.co.nz as having no bubbles to cause a bloating effect later in the night so that you can drink more of it. The lack of carbonation is also said to make it quite a light liquid which goes down very smoothly. It has been described as being like a raspberry cordial and you really can't taste the vodka! Right. Who is the target market for this then do you think? Adults? Women in their 20's who, having been brought up watching Sex in the City and the fancy women drinking Cosmopolitans (vodka and cranberry cocktails) aspire to be sophisticated and gorgeous? No. It is no doubt pitched at the young girls who want to party and who cannot afford to buy vodka cocktails or glasses of Chardonnay.
This 2 litre monstrosity costs $19.00. If we assume that a normal size glass is about a hundred ml then there are 20 glasses of this in the box, more than enough to get bladdered on.
This 2 litre monstrosity costs $19.00. If we assume that a normal size glass is about a hundred ml then there are 20 glasses of this in the box, more than enough to get bladdered on.
or worse,
At least Drinkwise, the alcohol watch dog in Australia is annoyed at this product. See:
http://www.heraldsun.com.au/news/national/anger-at-two-litre-vodka-box/story-e6frf7l6-1225913500535
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| Thanks Mr Smirnoff. |
http://www.heraldsun.com.au/news/national/anger-at-two-litre-vodka-box/story-e6frf7l6-1225913500535
But, as they say, its all about profit.
3 comments:
Great post with a real social comment worth listening to. I found a young woman in the female toilets unconscious last year! She was taken away in an ambulance. Victim of what you are writing about. It's sad.
Kids have been getting pissed ever since people discovered how to brew beer, but there's no need to make it easier for the poor wee souls. Good post.
Or mead.
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