INFLUENCING

No doubt you've heard of the term 'Influencer' which is a person making a living out of their social media.

Here from Marketing Hub:

What is an influencer?
An influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.
An individual who has a following in a particular niche, which they actively engage with. The size of the following depends on the size of the niche.
It is important to note that these individuals are not simply marketing tools, but rather social relationship assets with which brands can collaborate to achieve their marketing objectives.
What Are Influencers in Social Media?
Over the last decade we have seen social media grow rapidly in importance. According to the August 2017 Global Digital Statshot from We Are Social and Hootsuite, 3.028 Billion people actively use social media - that’s 40% of the world’s population. Inevitably these people look up to influencers in social media to guide them with their decision making.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic engaged people who pay close attention to their views.
Brands love social media influencers because they can create trends and encourage their followers to buy products they promote.
Types of Influencers
The majority of influencers fit into the following categories, with the last category rapidly becoming the most important:

• Celebrities
• Industry experts and thought leaders
• Bloggers and content creators
• Micro Influencers

The bulk of social influencer marketing today occurs in social media, predominantly with micro influencers, and blogging. Industry experts and thought leaders such as journalists can also be considered influencers and hold an important position for brands. Then there are celebrities. These were the original influencers, and they still have a role to play, although their importance as influencers is waning.
Bloggers and influencers in social media (predominantly micro-bloggers) have the most authentic and active relationships with their fans. Brands are now recognizing (sic) and encouraging this.

OK, have you got that? Every time that you catch up on what the Kardashians are doing or what your favourite music, film, or religious star is thinking (yeah right!) then you are likely to be 'influenced' either subtly or not so subtly into  liking, thinking about or even choosing a product or brand.

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Given the popularity of THE CURMUDGEON blog it would be rude of me not to get aboard this so, starting from today I will be (subtly) introducing brands and products that will subliminally inveigle their way into your consciousness.

Watch out for them - or, better still, don't. Just let them find their way to you.

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