Monday, 22 January 2018

BRAND IDENTITY vs BRAND IDIOCY

In the blogging community two of the leading consortiums (TCI leads by a very big margin) have adopted new logos to bring instant recognition to their existence.

One, THE CURMUDGEONS INC.ⓒ has adopted a logo that quickly informs the viewer of the nature of the blog association:



In this case 'curmudgeon' is stated clearly and concisely and the associated grouping of curmudgeons is indicated by the cluster of heads above the wording.


  • Clear
  • Concise
  • Informative
  • Elegant

The other, THE BASS BAGGING HEXAGRAM has committed to a confusing logo that says nothing about bass bagging and could be promoting any kind of six-sided identity:



This is pretty. .............. pretty awful, ha ha ha, - a little marketing joke there.

It doesn't tell us anything about the association it represents.

  • Confusing
  • Obtuse
  • Distracting
  • Irrelevent

To my mind THE CURMUDGEONS INC.ⓒ logo is a clear winner. The other one is idiotic.

9 comments:

Richard (of RBB) said...

The Curmudgeon one looks like five old guys trying to hump something. Though Robert could be wrong.

Robert said...

Of course brand names are worth billions eg Coca Cola. I just hope both of you pay your employees top dollar and allow union representatives on site with out death threats.

THE CURMUDGEON said...

Richard's comment is vile.

Robert's comment is redundant as our employees work for love and commitment to their leaders.
They don't need to be paid and accept that the odd beating is part of the internship.

Richard (of RBB) said...
This comment has been removed by the author.
THE CURMUDGEON said...

Chardonnay?

Richard (of RBB) said...

I can pour you a glass of Cleanskin.

THE CURMUDGEON said...

No thanks.
I've got a Berries and Cream Rose to drink.,

Richard (of RBB) said...

Drink your own urine if you prefer.

THE CURMUDGEON said...

I say, that's a bit rude.

MAYBE I REALLY AM GOING CRAZY ..........

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